about

about me

my name is Kristel and I’m an award-winning marketer, therapist, and adventurer with clinical depression and anxiety. 

I’m the creator of SAD BUT RAD CLUB, a movement to destigmatize the struggles many of us have with our mental health. It is a reminder that we hold value as human beings even when we’re depressed, anxious, obsessive, manic, lonely. SAD BUT RAD CLUB is an anthem that declares we are perfect as we are and will be equally perfect when we become who we want to be.

sad but rad adventures

about this project

Sad But Rad Adventures is my yearlong commitment to joy and self-growth. It’s about giving myself permission to set an intention, plan, and be open the potential of unexpected adventures (and lessons).

awards & notables

a non-comprehensive list

My full professional portfolio can be found here.

XBIZ EXEC
‘HEART OF GOLD’
AWARD
2026
XBIZ EXEC ‘COMMUNITY FIGURE OF THE YEAR’
AWARD
2021
XBIZ EXEC ‘BRAND AMBASSADOR OF THE YEAR’ 
AWARD
2017